LibGuides: MKT602: Module 4

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Textbook Chapters: Marketing Management (e.d. 16th)

Kotler, P., Keller, K. L., Chernev, A. (2022). Marketing management (16th ed.). Pearson Education.

Read Chapters: 17-21 (pp. 372-485)

"Marketing Management" by Philip Kotler is an excellent choice for the study of Marketing Management due to its comprehensive coverage, practical applications, and updated content. Learners, educators, and marketing practitioners alike can benefit from the valuable insights and knowledge about marketing management offered by this textbook.

Module 4 Optional Resources

Video: Passion-Driven Marketing
Lemmel, M. (2019, May 28). Passion-driven marketing [Video]. TEDx via YouTube. https://youtu.be/mye8eMHGgaE
Video: How Influencers Have Transformed Modern Marketing
David, R. (2019, March 18). How influencers have transformed modern marketing [Video]. TEDx via YouTube.
Video: The Future of Marketing in the Metaverse
Robbins, D. (2022, June 6). The future of marketing in the Metaverse [Video]. TEDx via YouTube. https://youtu.be/sosR8zfIdzs
Video: Marketing Club: Walking into the Metaverse
The Chartered Institute of Marketing (CIM). (2023, February 8). Marketing club: Walking into the Metaverse – Exploring the future of marketing [Video]. YouTube. https://www.youtube.com/live/14PaMbSWsqo?feature=share