LibGuides: MKT410: Module 1

Module 1

Chernev, A. (2019). Strategic marketing management - Theory and practice. Cerebellum Press.

Read Chapter 1 Marketing as a Business Discipline, and Chapter 2 Marketing Strategy and Tactics

The Art of Change Leadership: Driving Transformation in a Fast-Paced World
Cran, C. (2015). The art of change leadership: Driving transformation in a fast-paced world. Wiley.
Read Chapter 1 Why do Organizations Need Change Leaders?, Chapter 2 Fast Changing World Needs Leaders Like You, and Chapter 3 Hack the Status Quo – Change Manager or Change Leader?
Mastering Marketing Agility: Transform your Marketing Teams and Evolve your Organization
Fryrear, A. (2020). Mastering marketing agility: Transform your marketing teams and evolve your organization. Berrett-Koehler Publishers.
Recommended text
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
Adamson, A., & Steckel, J. (2017). Shift ahead: How the best companies stay relevant in a fast-changing world. AMACOM.
Recommended text
Impact of Marketing Leadership Effectiveness on Change Management in Manufacturing Sector of Pakistan
Malik, F., Sarfraz, S., & Seemal, M. (2021). Impact of marketing leadership effectiveness on change management in manufacturing sector of Pakistan. NUML International Journal of Business & Management, 16(1), 53-69.

Packback Resources

Throughout this course, you will use Packback to engage in discussions. The following resources may prove helpful:

How Do I Connect My Packback Grade to MY Course's Gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, Etc.?
Packback. (2021). How do I connect my Packback grade to my course's gradebook in Blackboard, Canvas, D2L-Brightspace, Moodle, etc.?. Packback. https://help.packback.co/hc/en-us/articles/4405489994139-How-do-I-connect-my-Packback-grade-to-my-course-s-gradebook-in-Blackboard-Canvas-D2L-Brightspace-Moodle-etc

Your grade in Packback should automatically sync to your grade book in Brightspace. This article discusses this feature.
How Do I Create a Good Quality Post?
Packback. (2017).How do I create a good quality post?. Packback. https://help.packback.co/hc/en-us/articles/115000684052-How-do-I-create-a-good-quality-post-

This article discusses Packback- approved questions.
Student Support
Packback. (n.d.). Student support. Packback. https://help.packback.co/hc/en-us/categories/203990168-Student-Support

This website provides help with your account, navigating Packback, Packback instruct, registering for your community, creating a post, grading and curiosity points, and much more.
Where Can I Find My Community Questions and Responses that I've Posted?
Packback. (2018). Where can I find my community questions and responses that I've posted?. Packback. https://help.packback.co/hc/en-us/articles/360021187112-Where-can-I-find-my-community-questions-and-responses-that-I-ve-posted-

This article discusses how you can access your Learner Profile, and the article discusses where you can find your published posts.
Where Can I Find My Drafts?
Packback. (2019). Where can I find my drafts? . Packback. https://help.packback.co/hc/en-us/articles/360035199391-Where-can-I-find-my-drafts-

This article discusses how to access, save, delete and see your drafts.
Why Is My Post Missing From My Community
Packback. (2019). Why is my post missing from my community?. Packback. https://help.packback.co/hc/en-us/articles/360031482031-Why-is-my-post-missing-from-my-community-

"If after you've posted in your community and later notice that you're unable to find it, this article will help walk you through understanding what could have happened to it and what you can you do to republish it" (Packback, 2019).