Your course textbook can be accessed via the DART eBook link in the Getting Started module or you may purchase it from the NU Bookstore or any other resource of your choosing (for example, on Amazon).
Market-Based Management by Roger Best
ISBN: 9780130387752
Publication Date: 2012-01-09
Best, R. J. (2012). Market-based management (6th ed.). Pearson.
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Market-Based Management by