Skip to Main Content

MKT468

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

  • The textbook is a pivotal resource for "Mastering Pricing Strategy." Schindler's work provides a comprehensive and contemporary exploration of pricing strategies, aligning seamlessly with the course's objectives and enhancing the depth of understanding for participants. Schindler's textbook looks into the foundational and emergent pricing models, offering a rich insight into traditional methods and cutting-edge strategies such as value-based pricing. This aligns perfectly with the course's emphasis on providing a holistic understanding of pricing principles.
  • Chapter 15: Auctions and Competitive Bidding
  • Chapter 16: Negotiation and Participatory Pricing
  • Chapter 17: Systemizing Pricing Decisions
  • Chapter 18: Societal Implications of Pricing

Module 4 Supplemental Materials

  • Learners should review this book as it provides an in-depth exploration of price determination, offering a comprehensive understanding of the factors influencing pricing decisions. Published by SAGE Publications, this resource ensures a scholarly and well-researched approach to the topic.
  • This U.S. Chamber of Commerce resource is essential for learners seeking a practical, step-by-step guide to pricing products. Understanding the calculation process is crucial for implementing effective pricing strategies, making this resource highly relevant to the Pricing Strategy course.
  • This government resource is valuable for learners aiming to understand the regulatory and policy aspects of pricing strategies. Government guidelines provide a unique perspective, incorporating legal and ethical considerations into the pricing strategy development process.
  • This video provides a quick overview of three pricing strategies, making it a valuable resource for learners seeking a concise and illustrative summary of key concepts covered in the Pricing Strategy course.