Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into ActionTerho, H., Eggert, A., Ulaga, W., Haas, A., & Böhm, E. (2017). Selling value in business markets: Individual and organizational factors for turning the idea into action. Industrial Marketing Management, 66, 42–55. https://doi.org/10.1016/j.indmarman.2017.06.015.
Understanding business value selling as part of business planning.