MBA-5150 v6

Shields, K. (2022). Leading Innovation. eCampus.
Read Chapter 1

Boyles, M. (2022, March 8). Innovation in Business: What It Is & Why It’s So Important. Business Insights Blog.

Tang, T. (Ya), Zhang, S. (Katee), & Peng, J. (2021). The value of marketing innovation: Market-driven versus market-driving. Journal of Business Research, 126, 88–98. https://doi.org/10.1016/j.jbusres.2020.12.067

National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.

Use this guide to record your podcast assignments in Kaltura Capture.