Skip to Main Content
NU Library
LibGuides
Course Reading Lists
MBA-5150 v6
Lesson 3 Resources
Search this Guide
Search
MBA-5150 v6
Innovation and Marketing
Home
Lesson 1 Resources
Lesson 2 Resources
Lesson 3 Resources
Lesson 4 Resources
Lesson 5 Resources
Lesson 6 Resources
Lesson 7 Resources
Lesson 8 Resources
Assessment Resources
Library Portal
This link opens in a new window
Lesson 3 Resources
Leading Innovation
Shields, K. (2022).
Leading Innovation
. eCampus.
Read Chapter 8: Product Innovation.
Product Analytics for Data-Driven Decisions: Derive Insights from Web analytics Data
Rodrigues. (2022).
Product analytics for data-driven decisions: derive insights from web analytics data
. [Video]. Addison-Wesley Professional.
What Is a SWOT Analysis
White, J. & Bortoff, C. (2022, March 25).
What Is A SWOT Analysis
? Forbes Advisor.
Coca-Cola SWOT Analysis - SWOT Analysis of Coca-Cola
SWOT Hub. (2023, April 24).
Coca-Cola SWOT Analysis - SWOT Analysis of Coca-Cola
[Video]. YouTube.
<<
Previous:
Lesson 2 Resources
Next:
Lesson 4 Resources >>