Purpose vs Mission vs Vision: Persuasive Appeals and Components in Corporate StatementsFitzsimmons, A. B., Qin, Y. S., & Heffron, E. R. (2022). Purpose vs mission vs vision: Persuasive appeals and components in corporate statements. Journal of Communication Management, 26(2), 207–219. https://doi.org/10.1108/JCOM-09-2021-0108