LibGuides: MKT523: Module 1 Resources

Module 1 Required Resources

Textbook

Your course textbook can be accessed as an ebook via the NU Library link provided below.

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reaction
Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2014). Innovation and product management: A holistic and practical approach to uncertainty reduction (2015th ed.). Springer.

Chapter 1: Corporate Success Through Market Driven Innovation
Chapter 2: Integrated Innovation and Product Management: A Process Oriented Framework

Articles

A Short History of Product Management
Allibert, B. (2018, October 10). A short history of product management [Blog post]. MVP Factory.
Product Design and Business Model Strategies for a Circular Economy
Bocken, N. M. P., de Pauw, I., Bakker, C., & van der Grinten, B. (2016). Product design and business model strategies for a circular economy. Journal of Industrial & Production Engineering, 33(5), 308–320. https://doi-org.proxy1.ncu.edu/10.1080/21681015.2016.1172124
A Model for Planning the Portfolio and Launch Timings Under Resource Constraints
Dash, B., Gajanand, M. S., & Narendran, T. T. (2018). A model for planning the product portfolio and launch timings under resource constraints. International Journal of Production Research, 56(15), 5081–5103.
Agile Management in Product Development
De Borba, J. C. R., Trabasso, L. G., & Pessoa, M. V. P. (2019). Agile management in product development. Research Technology Management, 62(5), 63-67.
The History and Evolution of Product Management
Eriksson, M. (2015, October 28). The history and evolution of product management. Mind the Product.
New Product Development During the Last Ten Years: The Ongoing Debate and Future Avenues
Marzi, G., Ciampi, F., Dalli, D., & Dabic, M. (2021). New product development during the last ten years: The ongoing debate and future avenues. IEEE Transactions on Engineering Management, 68(1), 330-344.
Development of a Product Lifecycle Management Model Based on the Fuzzy Analytic Hierarchy Process
Paavel, M., Karjust, K., & Majak, J. (2017). Development of a product lifecycle management model based on the fuzzy analytic hierarchy process. Proceedings of the Estonian Academy of Sciences, 66(3), 279–286.