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COM442 v1


Welcome to the LibGuide for COM442.

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Course Textbook

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Scott, D. M. (2022). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (8th ed.). John Wiley & Sons.

  • This is the primary resource for this course because it is a practical guide to modern communication tactics and is regularly updated to address the latest emerging tools such as artificial intelligence, influencer marketing, and the like.