LibGuides: COM360: Module 4 Resources

Module 4 Required Resources

Evolution of Advertising: A Journey Through the Decades
Evolution of advertising: A journey through the decades. (2023). Brand Vision Insights.
https://www.brandvm.com/post/evolution-of-advertising

This is a quick visual overview of the evolution of advertising. This provides some guidance for your final assignment.

The Forgotten Bias: Ageism in Marketing
Fisher, E. (2017). The Forgotten Bias: Ageism in marketing. Adapt. https://www.adaptworldwide.com/insights/2022/the-forgotten-bias-ageism-in-marketing

This is a fun read with embedded commercial examples of advertising to seniors.

Branding “Real” Social Change in Dove’s Campaign for Real Beauty
Murray, D. (2013). Branding “real” social change in Dove’s Campaign for Real Beauty. Feminist Media Studies, 13(1), 83–101. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=a9h&AN=86009915&site=eds-live&scope=site&custid=natuniv

Dove takes a stand on defining beauty in all women. The concept of “glamour” is replaced with reality, and focuses their ads to meet the needs of all women. This campaign has remained successful since its original launch.

The Future of Masculinity: Overcoming Stereotypes
Zalis, S. (2019, January 22). The future of masculinity: Overcoming stereotypes. Forbes. https://www.forbes.com/sites/shelleyzalis/2019/01/22/the-future-of-masculinity-overcoming-stereotypes/#364341941af3

In 2019, Gillette took a stand to eliminate the male stereotypes with their ad campaign of “We Believe: The Best Men Can Be”. This set a standard in working towards accurate gender representation.

In this video, leading advertising researcher Jean Kilbourne discusses representations of women in advertising.

Six Vintage Ads That Revolutionized the Advertising Industry
Contributor, A. (2022, December 13). Six vintage ads that revolutionized the advertising industry. Academy of Art University. https://blog.academyart.edu/blast-to-the-past-vintage-ads-that-changed-the-industry/
The 15 Ad Campaigns That Made Marketing History
Murray-Nag, B. (2023, October 18). The 15 ad campaigns that made marketing history. Typeform Blog. https://www.typeform.com/blog/opinions-and-expertise/ad-campaigns/

These are ads viewers have never forgotten. They are powerful in their message and representation. You can see how commercials can become part of our culture and perpetuate misconceptions of race, gender, agism, and culture.

Charmin Ultra Strong Ad

The most successful advertisement to reach ALL genders, races, and ethnicities, by personifying bears discussing and demonstrating a “taboo” subject … toilet paper!