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CNS5836

Week 7 Required Resources

Textbook

The Story Factor: Inspiration, Influence, & Persuasion Through the Art of Storytelling
Simmons, A. (2019). The story factor: Inspiration, influence, & persuasion through the art of storytelling (3rd ed.). Basic Books.

  • This useful text will accompany you throughout the course. Simmons uses anecdotes, evidence, and a variety of strategies to demonstrate the effectiveness of storytelling (of many kinds) to impart information while changing perspectives and goals.
    • Read Chapter 7.

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Handouts