MSOL-5102 v5

Skylar, Reese Croy (2019). Leave me my name: Why competitive keyword advertising is an ethical landmine for attorneys. Marquette Law Review, 103(2), 627-680.
The article by Skylar argues that another person’s name, such as his own, should not be purchasable to a competitor. Search engine providers such as Google allows advertisers to bid on keywords to which their name or enterprise is attached.

Lopez Jimenez, David, Carlos Dittmar, Eduardo, Patricia Vargas Portillo, Jenny (2021). Self-regulation in sexist digital advertising: From ethics to law. Journal of Business Ethics, 171(4), 709.
The authors of this publication emphasize the importance that ethical standards can play in addressing advertising that utilizes degrading and discriminatory images of women, compromising their dignity.

Grougiou, V., Balabanis, G., Manika, D. (2020). Does humour influence perceptions of the ethicality of female-disparaging advertising? Journal of Business Ethics, 164(1), 1-16.
This study examines if advertising strategies using female-disparaging themes are seen as ethical and the effect on ad and brand attitudes. The findings of this experimental research design show that non-disparaging and non-humorous ads are seen as being the most ethical.

Shabbir, Haseeb Ahmed; Maalouf, Hala; Griessmair, Michele; Colmekcioglu, Naza; Akhtar, Pervaiz. (2019). Exploring perceptions of advertising ethics: An Informant-Derived approach. Journal of Business Ethics, 159(3), 727-744.
The purpose of this study was to provide a first illustration of an informant-based derivation of perceived ad ethics. Participants for the sample were taken from the Middle East and North Africa and generated a number of dimensional themes already found in the existing advertising ethics literature.

Boeuf, B.; Darveau, J. (2019). An ethical perspective on necro-advertising: The moderating effect of brand equity. Journal of Business Ethics, 155(4), 1077-1099.
Necro-advertising means the use of deceased celebrities in advertising. This study was the first to empirically examine consumers’ ethical judgments about necro-advertising practices.

Chron (March 8, 2019). List of Ethical & Legal Issues When Advertising. Chron.
This article discusses some of the ethical and legal challenges to consider when creating advertisements.

Apotheker, J. (2023, November). What will happen to marketing in the age of AI? [Video file]. TED@BCG Paris.