LibGuides: AIE602: Module 1 Resources

Module 1 Required Resources

Below is a list of all readings and resources for this Module. Refer to the lesson in the Brightspace course for how specific reading selections are aligned with other course content.

Textbooks

This course textbook can be accessed via the DART eBook link in the Getting Started module in Brightspace.

The Intelligence Revolution by Bernard Marr
ISBN: 9781789664348
Publication Date: 2020-08-25
Marr, B. (2020). The intelligence revolution: Transforming your business with AI. Kogan Page.

Chapter 01 The transformative impact of the intelligence revolution
Chapter 02 How we got to the intelligence revolution
Chapter 07 Finding the AI opportunities in your business

Artificial Intelligence in Practice by Bernard Marr; Matt Ward (As told to)
ISBN: 9781119548980
Publication Date: 2019-04-15
Marr, B. (2019). Artificial intelligence in practice: How 50 successful companies used AI and machine learning to solve problems. Wiley. https://ebookcentral.proquest.com/lib/nu/detail.action?docID=5751846

Chapter 3 Amazon: Using Deep Learning to Drive Business Performance
Chapter 4 Apple: Integrating AI Into Products and Protecting User Privacy
Chapter 5 Baidu: Machine Learning for Search Engines and Autonomous Cars
Chapter 6 Facebook: Using Artificial Intelligence to Improve Social Media Services
Chapter 7 IBM: Cognitive Computing Helps Machines Debate with Humans
Chapter 11 Burberry: Using Artificial Intelligence to Sell Luxury
Chapter 15 McDonald’s: Using Robots and Artificial Intelligence to Automate Processes
Chapter 21 The Walt Disney Company: Using Artificial Intelligence to Make Magical Memories
Chapter 39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers
Chapter 41 BMW: Using Artificial Intelligence to Build and Drive the Cars of Tomorrow

Articles

AI Adoption Strategies
Dasgupta, A. & Wendler, S. (2019). AI Adoption Strategies. https://www.ctga.ox.ac.uk/files/aiadoptionstrategies-march2019pdf
Now Decides Next: Insights From the Leading Edge of Generative AI Adoption
Dutt, D., Ammanath, B. Perricos, C., & Sniderman, B. (2024).Now decides next: Insights from the leading edge of generative AI adoption. Deloitte. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consulting/us-state-of-gen-ai-report.pdf
The great acceleration: CIO perspectives on generative AI
MIT Technology Review (2023). The great acceleration: CIO perspectives on generative AI. MIT Technology Review Insights. https://www.databricks.com/sites/default/files/2023-07/ebook_mit-cio-generative-ai-report.pdf

Templates

AI Strategy Template
Marr, B. (2019). AI Strategy Template. Bernard Marr & Co.
AI Use Case Template
Marr, B. (2019). AI Use Case Template. Bernard Marr & Co.