DHA-7004 v3

Bakan, A. B., & Erci, B. (2018). Comparison of the effect of trainings based on the transtheoretical model and the health belief model on nurses' smoking cessation. International Journal of Caring Sciences, 213–224.
This peer reviewed study offers an excellent example of how to apply a theoretical foundation to healthcare marketing practice designed to influence behavior of a target market.

Parkinson, J., & Davey, J. (2023). The importance of health marketing and a research agenda. Health Marketing Quarterly, 40(4), 347–351.
This is an important scholarly publication from one of the premier journals specific to the healthcare marketing discipline. It offers important scholar-practitioners perspectives.

Popa, A. L., Ţarcă, N. N., Sasu, D. V., Bodog, S. A., Roşca, R. D., & Tarcza, T. M. (2022). Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation. Sustainability, 14(17).
This is an excellent example of a scholarly literature review specific to healthcare marketing. Pay close attention to the references used for this paper and consider looking deeper into some of the references here as you conduct your own research for assignment.

Rahman, A. N., Nuryakin, N. & Pribaldi, F. (2022). Effective Marketing Strategies in Health Services: Systematic Literature Review. Expert Journal of Marketing, 10(2), 73–84.
This peer-reviewed publication presents a scholarly approach to using evidence-based literature review to enhance understanding of strategic marketing in healthcare.

Thomas, R. (2024). Marketing Health Services, Fifth Edition: Vol. Fifth edition. AUPHA/HAP Book. Chapter 12: Health Communication
This is an very important chapter to inform your work for this lesson. Pay close attention the the definitions and examples that are provided for many of the theories introduced and outlined in the table provided in the Lesson.

Welch, B. M., Harvey, J., O’Connell, N. S., & McElligott, J. T. (2017). Patient preferences for direct-to-consumer telemedicine services: a nationwide survey. BMC Health Services Research, 17(1), 784.
This scholarly article provides interesting insights into analysis of consumer preferences related to telemedicine.