DHA-7004 v3

Elrod JK, Fortenberry JL Jr. Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences. BMC Health Serv Res. 2020 Sep 15;20(Suppl 1):821. doi: 10.1186/s12913-020-05602-x. PMID: 32928186; PMCID: PMC7491107.

Gillis, T., & IABC (2011). The IABC handbook of organizational communication: A guide to internal communication, public relations, marketing, and leadership. ProQuest Ebook Central
Read Chapter 22: Public Relations Research and Planning Read Chapter 23: Media Relations. Although this is an older resource, it is currently the most recent edition and offers excellent information about business communications strategies.

Liu, B. F., Fowler, B. M., Roberts, H. A., & Herovic, E. (2018). Keeping hospitals operating during disasters through crisis communication preparedness. Public Relations Review, 44, 585–597. doi:10.1016/j.pubrev.2018.06.002
This article offers a realistic perspective on the impact of disasters and the role of effective crisis communication.

Public Relations Society of America. (n.d.). All about PR.
Explore this relevant website for an overview of the profession of public relations.

Shirin, A., Shahin, S., & Shahram, T. (2018). Developing a conceptual model of the hospital incident command system (HICS) via quality improvement models in Iran. Journal of Research in Medical and Dental Science, 6(2), 257–268.
This article offers insights in to organizational leadership as it relates to establishing an effective HICS.

Sudhakar, G. P. (2018). Categorization of media vehicles in digital world. SCMS Journal of Indian Management, 15(2), 58-64.
The article begins on page 58 of the journal. Although this is an international publication, it offers important insights on digital communication channels that you can apply to your assignment.

Films Media Group. (2011). The Pr function [Video]. Films On Demand.
This is an excellent video that provides an introduction to the function of public relations.

Thomas, R. K. (2024). Marketing Health Services, Fifth Edition: Vol. Fifth edition. AUPHA/HAP Book. Read pp. 48, 351-55, and 364.
These pages offer and excellent foundation for public relations strategies. Pay close attention to the details in the matrix for promotional decision-making on p. 364.

Watson, T. (2013). Special issue on public relations history: Advertising value equivalence—PR's orphan metric. Public Relations Review, 39 (2), 139-146. doi:10.1016/j.pubrev.2012.11.001
This is a seminal work that provides a historical perspective on public relations.