LibGuides: COM620: Module 1 Resources

Lesson 1 Required Resources

Textbook

Effective Crisis Communication: Moving from Crisis to Opportunity

Ulmer, R.R., Sellnow, T.L., & Seeger, M. (2023). Effective crisis communication: Moving from crisis to opportunity (5th ed.). Sage College Publishing.

Read:

Chapters 1, 2, 4, and 5.
Crisis events are a reality of business and professional communicators must become adept at forecasting situations that will significantly impact their organizations. Ulmer et al. (2023) provide insight into the definition and impact of various crises, the subsequent impact on the organization and its stakeholders, and the need to develop effective leadership.

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COM620 SWOT Template

Optional/Supplemental Resources

Crisis Communications Management
Wheeler, A. (2019). Crisis communications management. Emerald Group Publishing.
Review the full book. It will be of greatest benefit during Module #3 and #4.
Valerie Janesick Discusses Qualitative Research, Reflection & Writing
Janesick, V. (Academic). (2017). Valerie Janesick discusses qualitative research, reflection & writing [Video]. Sage Research Methods.
How to Do a SWOT Analysis
Sage Video. (2019). How to do a SWOT analysis [Video]. Sage Knowledge.
Summary: Duration: 2 minute video addressing the use of a SWOT analysis model for business assessment.
Strategies to be Prepared for a Risk Communication Crisis
Greenberg, M. (2022). Strategies to be prepared for a risk communication crisis. Risk Analysis: An International Journal, 42(11), 2354–2361.
Abstract: “This introductory article describes a multistep process for communicating complex information from the perspective of the communicator. As part of the introduction to a special issue, it suggests three premises grounded in the literature and practice. One is an organization cannot risk communicate its way out of problems created by poor risk assessment and risk management. Second, poor risk communication can undermine satisfactory risk assessment and management. Third, a proactive plan grounded in risk analysis is essential and implemented with periodic training exercises. The article presents a step‐by‐step communication planning process that has been used in the field. Much of the special issue is devoted to the experiences of practitioners and communication experts in successfully communicating and listening to government and private organization representatives, media representatives, and the public about complex risk issues, focusing on nuclear‐related ones. The goal is to add to our collective experience on practices that work and do not work under the many conditions that involve risk communications. The ground is changing under risk communication because of the rapid expansion of media sources and technologies. What worked a decade ago may no longer be best practice. Common to success across media and audience is the need for a planning process that is adaptable to changing conditions.”
SWOT Analysis
Harmon, A. (2022). SWOT analysis. Salem Press Encyclopedia.
Summary: A short encyclopedia article defining a SWOT analysis.