LibGuides: COM620: Module 3 Resources

Lesson 3 Required Resources

Textbook

Effective Crisis Communication: Moving from Crisis to Opportunity

Ulmer, R.R., Sellnow, T.L., & Seeger, M. (2023). Effective crisis communication: Moving from crisis to opportunity (5th ed.). Sage College Publishing.

Read:

Chapters 8, 9, and 10.
Crisis events are a reality of business, and professional communicators must become adept at forecasting situations that will significantly impact their organizations. Ulmer et al (2023) provide insight into the definition and impact of various crises, the subsequent impact on the organization and its stakeholders, and the need to develop effective leadership.

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

COM620 SWOT Template

Optional/Supplemental Resources

Crisis Communications Management
Wheeler, A. (2019). Crisis communications management. Emerald Group Publishing.
Review the full book. It will be of greatest benefit during Module #3 and #4.
Crisis Communication in Construction: Organizational Strategies for Worksite Fatalities
Hinsberg, K. L., & Lamanna, A. J. (2024). Crisis communication in construction: Organizational strategies for worksite fatalities. Journal of Safety Research, 88, 145–160.
Abstract: “Crisis management strategies for worksite fatalities. Discuss consequences of construction fatalities. Identify stakeholders impacted by worksite fatalities. Identify barriers to crisis management implementation in construction. Two crisis communication models created for construction industry. Introduction: The construction industry is high risk and unpredictable, requiring extensive safety preparation, practices, and effectiveness on worksites. While preventative measures are important and well documented, the industry, in general, lacks effective crisis management strategies when safety measures fail. The focus of this study was to evaluate dominant crisis communication and management best practices and adopt those methods into models that could be used following a construction worksite fatality” (Hinsberg, et al., 2024).
The Eight Rules of Litigation and Crisis Communications in the Information Age
Levick, R. (2023). The Eight Rules of Litigation and Crisis Communications in the Information Age. Of Counsel, 42(11), 5–11.
Abstract: “The article focuses on the essential rules of litigation and crisis communications in the Information Age. Topics include the heightened importance of risk intelligence in the era of social media expansion, the necessity for quick and informed decision-making by crisis teams, and the critical role of sacrifice in crisis resolution, emphasizing the need for a proactive and culturally sensitive approach to navigate high-profile matters effectively” (Levick, 2023).