IBU645

Schmitt, L., Epler, R., Casenave, E., & Pallud, J. (2024). An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms. Journal of International Marketing, 32(1), 72–91. https://doi.org/10.1177/1069031X231207050

Weber, M. S., & Haseki, M. (2021). Social Media Affordances to Engage Clients During the Sales Process: Sequential versus Multiplex Media Use. International Journal of Electronic Commerce, 25(1), 73–98. https://doi.org/10.1080/10864415.2021.1846855

Saari, M., Haapanen, L., & Hurmelinna-Laukkanen, P. (2022). Social media and international business: views and conceptual framing. International Marketing Review, 39(7), 25–45. https://doi.org/10.1108/IMR-06-2021-0191

Griffith, D. A., Lee, H. S., & Yalcinkaya, G. (2022). The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being. International Marketing Review, 39(1), 1–31. https://doi.org/10.1108/IMR-07-2021-0214

Nasr, A. K., Rashidirad, M., Yoganathan, V., & Sadaghiani, A. S. (2024). CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Information Systems Frontiers, 26(3), 987–1004. https://doi.org/10.1007/s10796-022-10273-6

Hazzam, J., Wilkins, S., & Strong, C. (2023). The impact of social media technologies on organization cultural intelligence and new product development in international markets. Cross Cultural & Strategic Management, 30(2), 272–300. https://doi.org/10.1108/CCSM-03-2022-0046

Srinita Srinita, & Jumadil Saputra. (2023). Investigating the resilience of micro, small and medium enterprises in entering the digital market us-ing social media: Evidence from Aceh province, Indonesia. International Journal of Data and Network Science, 7(4), 2041–2052. https://doi.org/10.5267/j.ijdns.2023.8.018