LibGuides: MKT-7021 v2: Module 7 Resources

Module 7 Required Resources

Entrepreneurs' competency, marketing innovation, and enterprise growth: uncovering the mediating role of marketing innovation
Esubalew, A. A., & Adebisi, S. A. (2024). Entrepreneurs’ competency, marketing innovation, and enterprise growth: uncovering the mediating role of marketing innovation. Future Business Journal, 10(1). https://doi.org/10.1186/s43093-024-00358-w
Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry.
Sutanto, J. E., Harianto, E., Nursaid, & Krisprimandoyo, D. A. (2024). Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry. Cogent Business & Management, 11(1), 1–16. https://doi.org/10.1080/23311975.2024.2334677