COM443 V1

Wang, C. L. (Ed.). (2023). The Palgrave handbook of interactive marketing. Springer International Publishing AG.
Read Chapter 3: From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools
Read Chapter 5: Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation
Read Chapter 8: Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age
Read Chapter 10: How the Internet of Things is Shaping Consumer Behavior? The Interactive Experience Between Customer and Smart Object
Read Chapter 19: The Platform Revolution in Interactive Marketing: Increasing Customer-Brand Engagement on Social Media Platforms
Read Chapter 20: When in Rome, do as the Romans Do: Differences of Interactive Behaviors Across Social Media Networks

Irani, H. R., & Nozari, H. (Eds.). (2024). Smart and sustainable interactive marketing. IGI Global.
Read Chapter 13: Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies

Review Chapter 4: Examining the Core Factors Influencing Sustainable IoT-Based Interactive Marketing in Smart Urban Tourism Destinations
Review Chapter 5: Smart Marketing Based on Artificial Intelligence of Things (AIoT) and Blockchain and Evaluating Critical Success Factors

Mishra, K., & Garris, M. (2014). A beginner's guide to mobile marketing. Business Expert Press.
Read Chapter 8 to learn more about the NOTE process.

Oboidhe, P. (2024, July 11). Digital marketing made easy: Your step-by-step plan template. CoSchedule.
This article can help as you think through your weekly assignments during the course and plan your campaign.

Nordstrom, P. (2024, August 19). Reach new heights with a digital marketing campaign. CoSchedule.
This reading can help as you work on your weekly assignments and project to create your digital campaign.

The Chartered Institute of Personnel and Development 2024. (2024, March 13). PESTLE analysis. CIPD.