COM443 V1

Wang, C. L. (Ed.). (2023). The Palgrave handbook of interactive marketing. Springer International Publishing AG.
Review Chapter 28: Optimising the Effect of Influencer Marketing: Exploring Consumers’ Interaction with Different Influencer Types on Instagram
Review Chapter 39: Consumer Incivility in Virtual Spaces: Implications for Interactive Marketing Research and Practice

Irani, H. R., & Nozari, H. (Eds.). (2024). Smart and sustainable interactive marketing. IGI Global.
Read Chapter 3: Identifying the Applications of Artificial Intelligence in Online Marketing
Read Chapter 10: Smart Marketing: A Multi-Stakeholder Review of Implications for Sustainable Business Practice
Read Chapter 12: Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing

Anyaegbunam, D. (2024). 16 mobile marketing strategies to leverage in 2024! xperiencify.

Stattin, N. (2024, May 24). 32 Customer experience statistics you need to know for 2024.  SuperOffice.

Deflieze, M. (2024, January 22). 35 customer experience statistics to know for 2024.  ZenDesk.

Shvydun, R. (2024, August 2). Customer experience and customer service trends worth trying in 2024.  Custify.