LibGuides: COM-1010 v2: Week 4 Resources

Week 4 Resources

Effective Writing for the Quality Professional: Creating Useful Letters, Reports, and Procedures
Campanizzi, J. (2004). Effective writing for the quality professional: Creating useful letters, reports, and procedures. ASQ Quality Press. Retrieved from https://ebookcentral.proquest.com/lib/nu/detail.action?docID=3002565#?
- Read Chapter 2, Chapter 4, and review Appendix A from this text. These chapters, and the book in general, will help you identify various forms of effective written communication, eliminate unnecessary (“waste”) words, and plan an effective presentation.
Stages of the Writing Process
Stages of the writing process. (n.d.). Retrieved from https://owl.purdue.edu/owl/english_as_a_second_language/esl_students/key_concepts_for_writing_in_north_american_colleges/stages_of_the_writing_process.html
- This article outlines the stages of the writing process which can be used for academic writing, workplace writing, and presentation drafting.
AIDA Marketing Model
Thomasen, L. (2018, May 2). How the AIDA marketing model can help you create more effective content. Retrieved from https://marketing.toolbox.com/articles/how-the-aida-marketing-model-can-help-you-create-more-effective-content
- The AIDA principle is a common way to prepare a persuasive message. The article is for marketers, but you can use it to prepare workplace persuasion as well.
Informative Speech
Iman, G. (2014, Feb 1). Informative speeches: How to write an informative speech [Video file]. Retrieved from https://www.youtube.com/watch?v=AKuv8s00ApE
This video provides tips on how to prepare an informative speech. The same steps can also be used for informative written messages.

Writing a Persuasive Message
tulscaccprof. (2012, Dec 14). Writing a persuasive message
- This video above goes through the steps to prepare a persuasive message. Keeping the audience in mind and how the message can benefit them is the key.