Cooper, B., Vlaskovits, P., & Ries, E. (2016). The lean entrepreneur: How visionaries create products, innovate with new ventures, and disrupt markets. Hoboken, NJ: John Wiley & Sons, Inc. Read Chapter 1 – This chapter provides a review and idea of entrepreneurship as creating a value-proposition.
Gould, M. (2019). Sustainable competitive advantage. Salem Press Encyclopedia. This article reviews the concept of sustainable competitive advantage versus one-time market status.
Cochran, B. (2017). Empower clients to be your brand evangelists. Skin, Inc, 29(9), 44–47. Customers whose needs are met can become your greatest avenue for marketing.
Eilertsen, S. (2017). Beyond great: Features of today’s legendary companies. Workforce, 96(4), 40–48. Shared characteristics of companies with great histories of meeting customer expectations.
Rust, R. T. (2020). Outside-in marketing: Why, when and how? Industrial Marketing Management, 89,102–104. A review of customer focused and future outcome driven customer marketing and service to develop long-term relationships.
Foods and Brands that Matter – Serving the Needs of Cultures and Consumers Around the World. (2016, January 1). SAGE Publications, Ltd. Assessing what matters to customers at every level of venture growth.
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
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