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MKT-7022 v2

Week 5 Resources

The Attention Economy and How Media Works: Simple Truths for Marketers
Nelson-Field, K. (2020). The attention economy and how media works: Simple truths for marketers. Palgrave Macmillan.
Read Chapter 1, State of Play.

Last Updated: Nov 13, 2025 9:14 AM
URL: https://resources.nu.edu/c.php?g=1432232
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