Boers, J., Le, D., Salloom, Z., Richardson, V., Adkins, T., & Carter, L. (2020). Global Business (GSU). GALILEO Open Learning Materials. https://oer.galileo.usg.edu/business-textbooks/9
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Chapter 12: Culture and Values
Rationale: Chapter 12 focuses on how culture affects business—things like language, values, and traditions that can influence everything from marketing to management. It’s important for students to see how understanding and respecting cultural differences can make or break international business relationships.
Chapter 9: Integrated Global Business System
Rationale: Chapter 9 complements this by discussing how global systems and markets operate within different cultural contexts.
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