Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience
Kurnoff, J., & Lazarus, L. (2021). Everyday business storytelling: Create, simplify, and adapt a visual narrative for any audience. Wiley.
This practical guide helps professionals transform business communications into engaging narratives that resonate with their audiences. By leveraging visual storytelling techniques and a repeatable framework, the book teaches readers how to craft compelling stories using data and visuals, ultimately enhancing their communication effectiveness and decision-making in various business contexts.
Please read Part 1 and Part 2: Chapters 1-6 (50 pages).