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COM400

Week 4 Required Resources

Book

  • Please read Part 5: Chapters 14-19 (60 pages). This reading focuses on the practical application of storytelling techniques across multiple platforms, providing guidance on how to adapt your message for various media formats and audiences. It supports the final project by offering insights into creating a cohesive and engaging multi-platform campaign, aligning with the skills you’ll demonstrate in your Week 4 project. 

Video