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COM660 v1

Module 2: Required Resources

Textbooks

Articles, Videos, and Other Resources

Optional Resources

eBooks

These optional resources will guide you in assessing educational requirements for your career goals and refining a professional development plan based on your nearly completed degree and accumulated experience.

  1. Marketing Professionals: A Practical Career Guide
    • Endsley, K. (2022). Marketing professionals: A practical career guide. Rowman & Littlefield.
      • Chapter 3
  2. Digital Communications Professionals: A Practical Career Guide
    • Endsley, K. (2021). Digital communications professionals: A practical career guide. Rowman & Littlefield.
      • Chapter 3
  3. Media and Journalism Professionals: A Practical Career Guide
    • Hamilton, T. (2021). Media and journalism professionals: A practical career guide. Rowman & Littlefield.
      • Chapter 3