LibGuides: COM625 v1: Module 2 Resources

Chapter 3: Discusses digital models
Chapter 4: Discusses content marketing&nbsp;
Chapter 5: Discusses integrated campaigns&nbsp;
Chapter 6: Discusses social media marketing&nbsp;

Module 2: Required Resources

Chaffey, D., & Smith, P. (2022). Digital marketing excellence (6th ed.). Taylor & Francis.

Read Chapters 3, 4, 5, and 6. These chapters will support the module objectives.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

Sales and Marketing Alignment for Improved Business Alignment
Ofuonyebi, S. (2023). Sales and marketing alignment for improved business alignment. Sprout Social.
- Discusses importance of aligning sales and marketing goals
Digital Marketing Strategy: How to Structure a Digital Marketing Plan in 2025
Smart Insights. (2025). Digital marketing strategy: How to structure a digital marketing plan in 2025.
- Discusses how to develop a digital marketing strategy

What is Digital Marketing?
Patel, N. (2021). What is digital marketing? [Video]. YouTube.
- A video on digital marketing by a marketing guru

The 8 Best Digital Marketing TED Talks
Baird, K. (2020). The 8 best digital marketing TED talks. We Are Marketing.
- Provides a list of great digital marketing TED talks

Mission Statement: How It Works and Examples
Gorton, D. (2024). Mission statement: How it works and examples. Investopedia.
- Discusses rationale for company mission statements
Analyzing 25 Epic Marketing Failures
digitaldefynd. (2025). Analyzing 25 Epic Marketing Failures.
- Discusses 25 failures and rationales for digital marketing campaigns.
8 Major Marketing Fails and What They Teach Us
Wordstream. (2021). 8 major marketing fails and what they teach us.
- Discusses 8 failures and rationales for digital marketing campaigns.