BUS-7380 v5

Walle, A. H. (2015). Qualitative research in business: A practical overview. Cambridge Scholars Publishing. https://ebookcentral.proquest.com/lib/nu/detail.action?docID=2076546

Read Part 1 (pp. 1–2) and Chapter 1 (pp. 3–15, 20–24). This selection introduces key concepts of qualitative research in business, including a focus on ethnography and ethnology. Total: 21 pages.

Rossman, G., & Rallis, S. (2017). An introduction to qualitative research (4th ed.). SAGE Publications, Inc. https://go.openathens.net/redirector/nu.edu?url=https%3A%2F%2Fmethods.sagepub.com%2Fbook%2Fmono%2Fembed%2Fan-introduction-to-qualitative-research-4e%2Ftoc

Read Chapter 1: "The Researcher as Learner." This chapter (approx. 14 pages, 6,200 words) introduces the reflective role of the researcher and the mindset necessary for qualitative inquiry.

Cassell, C., Cunliffe, A. L., & Grandy, G. (2018). The SAGE handbook of qualitative business and management research methods: Methods and challenges. SAGE Publications Ltd. https://go.openathens.net/redirector/nu.edu?url=https%3A%2F%2Fsk.sagepub.com%2Fhnbk%2Fedvol%2Fembed%2Fthe-sage-handbook-of-qualitative-business-and-management-research-methods-v2%2Ftoc

This handbook offers comprehensive insights into the methodologies and practical challenges of conducting qualitative research in business and management. It includes contributions from leading scholars, offering guidance on data collection, analysis, and application of qualitative methods in real-world research contexts.

National University. (2023). Best Practices Guide for Qualitative Research Design and Methods (2nd ed.). Graduate Studies Support Center, National University. https://resources.nu.edu/ld.php?content_id=56279762
This guide provides essential strategies for developing strong qualitative research designs, offering step-by-step support from conceptualization to data analysis.

Korzeniowska, D., Artienwicz, N., & Jaworska, E. (2023). The potential, usefulness and challenges of using qualitative interviews to study accountants’ behaviors. Zeszyty Teoretyczne Rachunkowości, 47(4), 117–133. https://doi.org/10.5604/01.3001.0054.0886
This article explores the practical and theoretical value of qualitative interviews in studying professional behaviors within the field of accounting.

Interpretation and Interpretive Frameworks
Moisander, J., & Valtonen, A. (2006). Interpretation and interpretive frameworks. In Qualitative marketing research (pp. 100–124). SAGE Publications Ltd. https://doi.org/10.4135/9781849209632
This chapter discusses interpretive traditions in qualitative research, offering insight into how meanings are constructed and understood in marketing studies.

Rossman, G., & Rallis, S. (2017). Qualitative research as learning. In An introduction to qualitative research: Learning in the field (4th ed., pp. 1–22). SAGE Publications, Inc. https://doi.org/10.4135/9781071802694
This introductory chapter frames qualitative inquiry as a form of learning, highlighting the researcher’s role in constructing meaning and co-creating knowledge with participants.

Schwanbeck, A., & Acayo, P. (2022). Learning design research [Video file]. LinkedIn Learning. Watch on LinkedIn
This video course introduces design research in learning environments, offering practical guidance on creating effective and user-centered educational experiences.

Simpson, B. (2018). Pragmatism: A philosophy of practice. In The SAGE handbook of qualitative business and management research methods: History and traditions (pp. 54–68). SAGE Publications Ltd. https://doi.org/10.4135/9781526430212
This chapter explores the philosophical underpinnings of pragmatism and its relevance for qualitative researchers working in applied business and management contexts.

Weiss, S. (2024). Using qualitative research for marketing [Video file]. LinkedIn Learning. Watch on LinkedIn
This video explores how qualitative research uncovers consumer insights and drives emotionally resonant marketing decisions.