Question and Questionnaire Design
Krosnick, J. A. (2009). Question and questionnaire design. In J. D. Wright and P. V. Marsden (Eds). Handbook of Survey Research (2nd Edition). Elsevier. https://web.stanford.edu/dept/communication/faculty/krosnick/docs/2009/2009_handbook_krosnick.pdf
This source explains the meaning of “don’t know” questions and the use of those, the difficulty with choosing the correct number of points added for a Likert-type scale, and the problems with order effects in questionnaire design.