Chapters from the book, “Engineering and the Business of Telecommunications and Computing”, by Ronald P. Uhlig, Ph.D. ©2020 have been made available to you at no cost.
Among the excellent advice given by a National University advisory board was the observation that industry expects individuals who graduate with master’s degrees in engineering to know more than technology. To be sure, they need to have mastered the technical details of their field of engineering. But industry demands master's level engineering graduates who not only understand the engineering details of their field, but who also understand how engineering industry functions. This book will help engineering managers grasp key aspects of the economics of engineering-based industries using case-studies from the telecommunications and computing industries.
The book explains the lecture material including economic concepts such as Gross Domestic Product, and tools for advanced economic analysis such as technology diffusion and adoption theory. Two multi-trillion-dollar industries – the computing industry and the telecommunications industry, are examined. Each industry is broken down into models showing how different segments of each industry relate to each other. Business models are presented and analyzed in case studies for each segment. The book uses data that was available in 2019-2020. The same charts that are in the book are updated to data available in 2025 in the lecture materials.
See also the Book Overview, Preface and Table of Contents.
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