GBM-7004 v2

Nugroho, D. A. (2024). Market segmentation analysis and positioning to Increase Product Competitiveness in the Global Market. International Journal of Social Service & Research (IJSSR), 4(8), 1–9. https://doi.org/10.46799/ijssr.v4i8.888
This article presents research on positioning and segmentation as strategies for improving market competitiveness.

Osmanoglu, O., Özsomer, A., & Biliciler, G. (2024). Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets. Journal of International Marketing, 32(4), 81–98. https://doi.org/10.1177/1069031X241268613
This article focuses on positioning local and global co-brands for success in emerging markets.