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MKT-7021 v3
Module 4 Resources
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MKT-7021 v3
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Module 4 Required Resources
Social media analytics for business-to-business marketing
Agnihotri, R., Afshar Bakeshloo, K., & Mani, S. (2023). Social media analytics for business-to-business marketing.
Industrial Marketing Management, 115
, 110–126. https://doi.org/10.1016/j.indmarman.2023.09.012
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