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MKT-7021 v3

Module 4 Required Resources

Social media analytics for business-to-business marketing
Agnihotri, R., Afshar Bakeshloo, K., & Mani, S. (2023). Social media analytics for business-to-business marketing. Industrial Marketing Management, 115, 110–126. https://doi.org/10.1016/j.indmarman.2023.09.012

Last Updated: Dec 1, 2025 5:15 PM
URL: https://resources.nu.edu/c.php?g=1504771
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