Gomez Albrecht, M., Green, M., Hoffman, L. (2023). Principles of Marketing. Rice University. https://openstax.org/details/books/principles-marketing
Chapter 2: Strategic Planning in Marketing
Provides an overview of building a strategic marketing plan
Overviews the role of CSR in developing an ethical marketing plan
Chapter 19: Sustainable Marketing: The new Paradigm
Extends knowledge of developing ESG and CSR in marketing strategy
Shields, K. (2022). Leading Innovation. eCampus Ontario. https://www.oercommons.org/courses/leading-innovation/view
Chapter 5: Sustainable Innovation
This chapter discusses instilling sustainable practices into your innovative product and organization.
How to Define Marketing Innovation's Meaning and Scope
Omale, G. (2021, August 26). How to Define Marketing Innovation’s Meaning and Scope. Gartner. Retrieved May 17, 2023, from https://www.gartner.com/en/marketing/insights/articles/want-your-marketing-innovations-to-pay-off-define-innovation
Defines marketing innovation and examples.
16 Brands Doing Corporate Social Responsibility Successfully
Digital Marketing Institute, (2022, November 11). 16 Brands Doing Corporate Social Responsibility Successfully. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/corporate-16-brands-doing-corporate-social-responsibility-successfully
Provides examples of CSR from Fortune 500 companies.
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