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Is it CLEAR?: Audience

A guide to source evaluation.

Audience

Audience refers to the specific group of people for whom the information is intended. Understanding the target audience can help in evaluating whether the content is suitable and relevant to their needs and interests.

Questions to ask when evaluating audience:

  • Who is the intended audience?
    • Is the information tailored to a specific group of people?
    • Does the content address the needs and interests of the target audience?
    • Is the information designed to appeal to a particular bias or viewpoint of the audience?
  • Is the language and style appropriate for the audience?
    • Is the complexity of the language suitable for the audience’s level of understanding?
    • Does the style of presentation engage the audience effectively?
    • Does the style of presentation cater to the biases or preferences of the audience?
  • Does the information meet the audience’s expectations?
    • Does it provide the depth of information the audience is looking for?
    • Are the audience’s questions and concerns addressed?
    • Is the information presented in a way that reinforces the audience’s existing biases?

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