MKT-3000

Wilkie, W., & Moore, E. (2012). Expanding our understanding of marketing in society. Journal of the Academy of Marketing Science, 40(1), 53-73. doi:10.1007/s11747-011-0277-y.

Yohn, D. L. (2019, January 8). Marketing matters now more than ever. Forbes.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Chapter 1 provides an overview of the marketing function, including a working definition and why marketing is important in study and practice.