MKT-3000: Introduction to Marketing

Shewan, D. (2020, February 25). Ethical marketing: 5 Examples of companies with a conscience. WordStream.
This blog provides a review of what ethical marketing is, the value of ethical marketing, along with examples of companies practicing ethical marketing. You should gain from the knowledge and examples of ethical marketing provided.

Marketing-Schools.org (n.d.). Ethical marketing: Explore the strategy of ethical marketing. Author.
This resource answers the question “what is the ethical way to sell things?” and provides you guidance as to the definition of ethical marketing, development, and implementation of an ethical marketing plan, along with career and degree opportunities in ethical marketing.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Read Chapters 1.4, 4.6, 13.1, 13.4, and 14.4.