MKT-3000

Maqin, R. A., & Hendri, N. (2017). Comparative analysis: The effect of macro and micro environment on marketing strategy and marketing performance of small medium enterprises. International Review of Management and Marketing, 7(5), 70-76.
This is a scholarly research study providing you with insights regarding the micro and macro environmental factors associated with strategy development for international marketing efforts.

Agwu, M. E., & Onwuegbuzie, H. N. (2018). Effects of international marketing environments on entrepreneurship development. Journal of Innovation and Entrepreneurship, 7(12), 1-14.
This article provides you with an understanding of the environmental factors and challenges to entrepreneurs seeking to market products overseas, including cultural, political, and technological considerations.