MKT-3000: Introduction to Marketing

International Marketing Trends Conference. (n.d.). Journal of marketing trends published issues. Author.
This published academic journal is devoted to the research of marketing trends and development, including new ideas and models, as well as marketing trends and methodologies.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Read Chapters 2.2 and 10.2

Digital Marketing Institute. (n.d.). 10 Trends in digital marketing in 2020 [Blog post]. Author.
This article provides you with an improved understanding of digital trends that are shaping consumer expectations, products, and competition.