MSOL-5803 v3

BizEd. (2015). How can we get funding for that? BizEd, 14(4), 24-35.
This article give a brief overview of how an alumni association could use crowd funding.

Ward, C. B., & Edmondson, D. R. (2015). The ALS Bucket Challenge: The good, the bad, and the money. Journal of Critical Incidents, 8, 137-140.
The article discusses one of the most successful fundraising efforts in history – the Ice Bucket Challenge. It details the power of social media for story-telling and engagment.

White, M. (2015). Raising money and awareness one dollar at a time. Parks & Recreation, 50(2), 50-51.
White discusses the use of crowdfunding and venture capitalism for organizational and personal fundraising goals. The article offers examples of sucessful solititation to fully fund a project.

Echazu, L., & Nocetti, D. (2015). Charitable giving: Altruism has no limits. Journal of Public Economics, 125, 46-53. doi:10.1016/j.jpubeco.2015.03.002
Echazu & Nocetti discuss altruism as a predictor of giving. Also, the authors explore the importance of potential impact of funded program or organization on the overall community to the truly altruistic donor. They assert that “case donors may measure the value of a contribution with reference to the impact that such contribution has on additional recipients, not with reference to the impact on the total level of an organization's charitable resources as traditionally assumed.”

Caviola, L., Schubert, S., & Nemirow, J. (2020). The many obstacles to effective giving. Judgment & Decision Making, 15(2), 159–172.
The authors discuss the many misconceptions that potential donors have around giving. The authors assert that many donor dollars are given based on immediate need rather than the effective use of donor funds. To that end, the article discusses the need to educate or inform current and potential donors, making it more likely that they will become repeat donors (a part of your donor base).