MSOL-5803 v3

Newman, R. (2017, September 01). Rhonda Newman. Retrieved July 20, 2020, from
Article provides a concise and accurate summary of the five phases of the donor cycle.

Landry, S. (2015). Giving back is easy when you have a plan. New Hampshire Business Review, 6.

MacAskill, W. (2015). Why giving now multiplies the value of a donor's dollar. Chronicle of Philanthropy, 27(12), 32-34.
The author briefly discusses and gives examples of the use of donor funds to increase donations. Word of mouth is still one of the most powerful tools to inspire giving.

Brown, S., Srivastava, P., & Taylor, K. (2015). Intergenerational analysis of the donating behavior of parents and their offspring. Southern Economic Journal, 82(1), 122-151.
Using data drawn from the U.S. Panel Study of Income Dynamics, the researchers explore the links between donor parents and the likelihood of their children becoming donors. Intergenerational donations are often an untapped funding source for nonprofits. The authors discuss impact of parent donation behaviors on children (under age 18).

Cryder, C., Botti, S., & Simonyan, Y. (2017). The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires. Journal of Marketing Research (JMR), 54(4), 605–618.
The article discusses the paradoxical relationship between a donors desire to give to those that appear “beautiful” (less needy) but their need to give to more deserving and needy individuals and organizations. While they want to make a difference, they seem to choose organizations that look good regardless of true need. This also creates some frustration for donors and organizations alike.

Khodakarami, F., Petersen, J. A., & Venkatesan, R. (2015). Developing donor relationships: The role of the breadth of giving. Journal of Marketing, 79(4), 77-93.
The article discusses the cultivation of long-term donor relationships. Relationships between donors and organizations require marketing efforts that influence donors to give to multiple initiatives.

Bereskin, F. L., Campbell, T. L., & Hsu, P. (2016). Corporate philanthropy, research networks, and collaborative innovation. Financial Management (Wiley-Blackwell), 45(1), 175-206.
The article explores the philanthropic relationships of corporations and their propensity to give to individual organizations or charitable foundations. The article can be used to understand the mentality and giving motivations of corporations, unlike those of individual donors.