LibGuides: MGT-3010 v1: Week 7 Resources

Week 7 Resources

Business Ethics Through Movies by Wanda Teays
ISBN: 9781118941911
Publication Date: 2015
Teays, W. (2015). Business ethics through movies: A case study approach.

Read Chapter 1.2 The Moral Compass: Business ethics and Society. This chapter outlines ethical cases related to public confidence for specific consumer products.

SAGE Brief Guide to Marketing Ethics
(2012). SAGE brief guide to marketing ethics . Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962

Part II includes insights for ethics and marketing for the consumer.
Ethics in Marketing
Laczniak, G. (2012). Ethics of marketing. In SAGE brief guide to marketing ethics (pp. 72-86). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n9
Consumer Rights
Bugnitz, T. (2012). Consumer rights. In SAGE brief guide to marketing ethics (pp. 87-93). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n10
Product Liability
Palmer, D. (2012). Product liability. In SAGE brief guide to marketing ethics (pp. 94-98). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n11
Ethical Issues in Pricing
Garcia, C. (2012). Ethical issues in pricing. In SAGE brief guide to marketing ethics (pp. 99-105). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n12
Price-fixing
Latham, S. (2012). Price-fixing. In SAGE brief guide to marketing ethics (pp. 106-111). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n13
Predatory Pricing and Trading
Roy, A. (2012). Predatory pricing and trading. In SAGE brief guide to marketing ethics (pp. 112-117). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n14
Transfer Pricing
Chung, E. (2012). Transfer pricing. In SAGE brief guide to marketing ethics (pp. 118-120). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n15

Tracy Ullman, & Learning Seed (Producers), &. (2010). Know your consumer rights (and responsibilities) [Video/DVD] Learning Seed.

The four basic consumer rights for (1) the right to safety, (2) the right to be informed, (3) the right to choose; and (4) the right to be heard.