You will use the book as a resource for this week’s assignment. The book describes the broad scope of defining ethics and the business context of dilemmas.
Laczniak, G. (2012). Ethics of marketing. In SAGE brief guide to marketing ethics (pp. 72-86). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n9
Garcia, C. (2012). Ethical issues in pricing. In SAGE brief guide to marketing ethics (pp. 99-105). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n12
Roy, A. (2012). Predatory pricing and trading. In SAGE brief guide to marketing ethics (pp. 112-117). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n14
Chung, E. (2012). Transfer pricing. In SAGE brief guide to marketing ethics (pp. 118-120). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n15
At Northcentral, you may be asked to prepare an assignment using PowerPoint.
This presentation will offer some guidelines to creating a successful presentation