MGT-3010 v1

(2012). SAGE brief guide to marketing ethics. Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962

Part II includes insights for ethics and marketing for the consumer.

Laczniak, G. (2012). Ethics of marketing. In SAGE brief guide to marketing ethics (pp. 72-86). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n9

Bugnitz, T. (2012). Consumer rights. In SAGE brief guide to marketing ethics (pp. 87-93). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n10

Palmer, D. (2012). Product liability. In SAGE brief guide to marketing ethics (pp. 94-98). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n11

Garcia, C. (2012). Ethical issues in pricing. In SAGE brief guide to marketing ethics (pp. 99-105). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n12

Latham, S. (2012). Price-fixing. In SAGE brief guide to marketing ethics (pp. 106-111). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n13

Roy, A. (2012). Predatory pricing and trading. In SAGE brief guide to marketing ethics (pp. 112-117). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n14

Chung, E. (2012). Transfer pricing. In SAGE brief guide to marketing ethics (pp. 118-120). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452243962.n15

At Northcentral, you may be asked to prepare an assignment using PowerPoint.
This presentation will offer some guidelines to creating a successful presentation