ENT-5002 v3

Kaplan, S. (2012). The business model innovation factory: How to stay relevant when the world is changing. John Wiley & Sons, Incorporated.
Read Chapter 2: Business Models 101: Creating, Delivering, and Capturing Value. This book provides a great overview of the thinking required to define a business model for an organization and the critical thinking needed to create a value proposition for consumers.

Wienclaw, R. A. (2019). B2B Business Models. Salem Press Encyclopedia.
This is a primer for understanding existing business models.

Halemane, D. H., & Janszen, F. (2012). Business model innovation for entrepreneurs. 2012 International Symposium on Management of Technology (ISMOT), Management of Technology (ISMOT) [Symposium presentation], 456-459.
This article introduces a structured approach to innovation management, then should extend beyond, for creating new business models in the competitive arena.