LibGuides: MKT-5021: Week 4 Resources

Week 4 Resources

Breakthrough marketing plans: How to stop wasting time and start driving growth
Calkins, T. (2012). Breakthrough marketing plans: How to stop wasting time and start driving growth (2nd ed.). Palgrave Macmillan.
Read Chapter 6.

Market-Based Management

Best, R. J. (2012). Market-based management (6th ed.). Pearson.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

TEDTalks: Bettina Warburg: How the Blockchain will Radically Transform the Economy

Week 4 Assignment 1 Template: CEO Board Report
Northcentral University. (2020). Week 4 assignment 1 template: CEO board report [Word file]. Author.
Use this template to complete your first assignment this week.