Best, R. J. (2012). Market-based management (6th ed.). Pearson.
Read Chapter 1: Customer Focus, Customer Performance and Profit Impact, and Chapter 15: Marketing Metrics, Performance, and Strategy Implementation.
Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.
5 Ways to Lead in an Era of Constant Change
What it takes to be a great leader