LibGuides: MKT-7021 v1: Week 6 Resources

Week 6 Resources

Marketing Leadership a Complete Guide

Blokdyk, G. (2019). Marketing leadership a complete guide (2019 ed.). 5STARCooks.

You will need to access the above resource by going into the Bookshelf (this is a link in the top main menu of your course).

Kaltura User Guide
National University (2023). Kaltura User Guide. Graduate Studies Support Center.
This resource includes instructions for recording and uploading videos into courses using Kaltura.

The art of change leadership: Driving transformation in a fast-paced world
Cran, C. (2016). The art of change leadership: Driving transformation in a fast-paced world (1st ed.). John Wiley & Sons.

The Tribes We Lead