LibGuides: MKT-7021 v1: Week 7 Resources

Week 7 Resources

Equipping the next generation to conquer overload and distraction
Wallace, M. (2018, October). Equipping the next generation to conquer overload and distraction [Video file]. TED.

Marketing Leadership a Complete Guide

Blokdyk, G. (2019). Marketing leadership a complete guide (2019 ed.). 5STARCooks.

You will need to access the above resource by going into the Bookshelf (this is a link in the top main menu of your course).

The art of change leadership: Driving transformation in a fast-paced world
Cran, C. (2016). The art of change leadership: Driving transformation in a fast-paced world (1st ed.). John Wiley & Sons.

Three Ways to Plan for the (Very) Long Term