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MKT-5022: v1

Week 2 Resources

Content marketing course: Get certified in content marketing
HubSpot, Inc. (2020). Content marketing course: Get certified in content marketing. HubSpot Academy.
Although not required, it is recommended that you explore and complete this training.

Internet Marketing: Integrating Online and Offline Strategies

Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.

Read Chapter 2, The Impact of Digital Transformation on Supply Chains, and Strategic Supply Chain Concepts.

Access the Redshelf textbook in your course from the Getting Started module or from the Bookshelf link on the top navigation bar of the course.

WordPress
Wordpress.com. (n.d.). WordPress. Author.
You may use WordPress to create this week’s assignment, or other website design tool of your choosing.