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MKT-5022 v1

Week 2 Resources

Internet Marketing: Integrating Online and Offline Strategies

Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.

Read Chapter 2, The Impact of Digital Transformation on Supply Chains, and Strategic Supply Chain Concepts.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.