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MKT-5022 v1

Week 2 Resources

Content marketing course: Get certified in content marketing
HubSpot, Inc. (2020). Content marketing course: Get certified in content marketing. HubSpot Academy.
Although not required, it is recommended that you explore and complete this training.

Internet Marketing: Integrating Online and Offline Strategies

Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.

Read Chapter 2, The Impact of Digital Transformation on Supply Chains, and Strategic Supply Chain Concepts.

Access your textbook via the Bookshelf tab in the top navigation bar of your course.

WordPress
Wordpress.com. (n.d.). WordPress. Author.
You may use WordPress to create this week’s assignment, or other website design tool of your choosing.

Last Updated: Nov 5, 2025 10:12 AM
URL: https://resources.nu.edu/c.php?g=1100316
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